Pros and Cons of Hosting a Site in China

Pros and Cons of Hosting a Site in China

Foreign websites that are looking to target Chinese audience are often presented with the dilemma regarding physical location of their server. There is also a lot of conflicting information about whether local hosting is important, as well as to what degree it affects...
Infographic: The Rise of Branded Ecommerce in China

Infographic: The Rise of Branded Ecommerce in China

It is no secret that the majority of online shoppers on Chinese ecommerce sites like Taobao, Tmall and JD.com expect to find good bargains. It is mostly true for Taobao, the leading C2C shopping platform, where price competition between sellers is most intense and...
Infographic: Integrated Marketing Plan for Chinese Market

Infographic: Integrated Marketing Plan for Chinese Market

Do you have a product or service that you would like to promote in China but are not sure how to go about it? How do you start? What tools should you use? How to integrate all of those channels into one cohesive and effective marketing strategy? Although the digital...
Successful China Marketing Strategies: Lessons from Evernote

Successful China Marketing Strategies: Lessons from Evernote

Evernote is the most popular online note taking app that works across multiple platforms and devices. Since its launch in 2008, Evernote became one of the most successful stories in tech space, managing to acquire millions of dedicated users and devoted fans, over 100...
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