Advertising on China’s Professional Networking Sites: Tianji.com

Advertising on China’s Professional Networking Sites: Tianji.com

Advertising on professional networks is emerging as one of the most efficient B2B marketing channels in China. In my previous post, I have covered various marketing options that exist on one of such networks, Ushi.com. This time, I’m going to look at the largest...
Advertising on China’s Professional Networking Sites: Ushi.com

Advertising on China’s Professional Networking Sites: Ushi.com

Traditionally, there haven’t been too many options for B2B marketers in China: Alibaba.com is not suitable for everyone and has a reputation of being associated with lower quaility products and services. Online and print magazines, as well as industry...
Targeting Chinese Companies: Part 2: Communication Channels

Targeting Chinese Companies: Part 2: Communication Channels

This post continues on the topic of the most efficient ways to communicate with Chinese businesses. In the first part, I’ve discussed the role of trade shows, exhibitions and conferences. In the second part I’m going to look at each of the remaining...
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