by Editorial Team | Apr 22, 2015 | Branding in China, Business in China, China Ecommerce, China Marketing Channels, China mobile marketing, Chinese Social Media, Digital Marketing in China, Market Research in China, Mobile Marketing in China, Social Media Marketing in China
Providing platform for brands to reach customers on their smartphones is the main WeChat’s appeal to marketers in China. Central to this appeal is WeChat’s friendly ecosystem of mini-apps that can be accessed within the main app by following official brand...
by Editorial Team | Aug 13, 2014 | Branding in China, Business in China, China Business News, China mobile marketing, Social Media Marketing in China
It has been widely reported last week that XiaoMi, a relatively unknown outside of China mobile handsets maker, has claimed the top spot in Chinese smartphone market, unseating Samsung as the market leader. This makes XiaoMi, a private company that was founded just 4...
by Editorial Team | May 14, 2014 | Business in China, China Ecommerce, China mobile marketing, Featured, Infographic, Market Research in China, Mobile Marketing in China, Online Technology Integration in China
This infographic compiled by Guohead.com shows the behaviour patterns of Android vs. iOS users in China. While the data from 2012 may be slightly outdated, the general usage patterns seem to be still holding up today. With the market share of Android being twice...
