by Editorial Team | Aug 6, 2014 | B2B Marketing in China, Branding in China, China Online Advertisement, Chinese Social Media, Digital Marketing in China, Multi-channel Brand Advertising in China
Traditionally, there haven’t been too many options for B2B marketers in China: Alibaba.com is not suitable for everyone and has a reputation of being associated with lower quaility products and services. Online and print magazines, as well as industry...
by Editorial Team | Jul 30, 2014 | B2B Marketing in China, Business in China, Chinese Social Media, Social Media Marketing in China
In February 2014, LinkedIn has officially announced its intention to launch in China in hopes to attract 140 million users. Although, 140 million people would represent only about 20% of China’s online population, this goal sounds quite ambitious. So far, it is...