In the last couple of years, mobile access to internet in China has become the primary way to get online for majority of Chinese. Not surprisingly, this trend had a profound effect on the ways Chinese shop online too. In 2013, mobile shopping registered 165.4% YoY growth compared to 35.7% in the previous year. In 2014, it is estimated that over 50 million Chinese will shop online through their mobile phones.
It is also a predominantly younger generation’s phenomenon with 50% of mobile shoppers aged between 24 and 30. Thanks to its popular mobile apps for Android and iOS, Taobao came to dominate China’s m-commerce space with estimated 76.1% of the market share. The next largest player, popular online store JingDong, accounts for slightly over 5% of the entire market.
Here is some more figures from this excellent infographic produced by Go-Globe.com: