In the last couple of years, mobile access to internet in China has become the primary way to get online for majority of Chinese. Not surprisingly, this trend had a profound effect on the ways Chinese shop online too. In 2013, mobile shopping registered 165.4% YoY growth compared to 35.7% in the previous year. In 2014, it is estimated that over 50 million Chinese will shop online through their mobile phones.

It is also a predominantly younger generation’s phenomenon with 50% of mobile shoppers aged between 24 and 30. Thanks to its popular mobile apps for Android and iOS, Taobao came to dominate China’s m-commerce space with estimated 76.1% of the market share. The next largest player, popular online store JingDong, accounts for slightly over 5% of the entire market.

Here is some more figures from this excellent infographic produced by


Subscribe To Our Newsletter

Want to stay up to date on the state of marketing in China? 

Join our mailing list to receive the latest news and updates from our team.

You have Successfully Subscribed!

Pin It on Pinterest

Share This
More in China Internet, China M-Commerce, Mobile Commerce in China, Mobile Marketing, Mobile Marketing in China
WeChat Official Account Tutorial
How to Open WeChat Official Subscription Account

With growing popularity of WeChat in China, more and more companies are choosing to setup a permanent presence on this...