China Cybersecurity Law: 5 Things You Should Know

It is important to be aware of legal requirements for setting up and operating online business in China. China cybersecurity law is designed to regulate such operations having broad implications for foreign companies operating locally. Here are the top 5 most important takeaways from the law.

5 Unique Taobao App Features That Boost Sales On Mobile

Taobao app on mobile is responsible for over half of the sales. Here are the top 5 features which contribute the most to its efficiency and popularity.

Behind Douyin Success Story: How Did It Pull It Off?

Douyin (aka TikTok in the West) is the most successful short video app that has taken China (and the world) by storm. Here are the key ingredients Douyin success story and how it unfolded.

6 Bizarre Body Image Weibo Trends That Went Viral

A few recent viral Weibo trends in China were all about body image but often promote stereotypes and unhealthy lifestyles. Here are some of the recent ones.

Successful China Marketing Strategies: Lessons from Evernote

How did Evernote managed to do great in China while famous internet giants failed miserably? Here are the reasons behind Evernote China success story.

Building Chinese Website: 15 Points Checklist

Building Chinese website for brands isn’t as straight forward task as in the case of other markets. Here is our comprehensive list of 15 points to consider for building Chinese websites for brands.

China Marketing Alternative: 360 Search PPC Campaign

Baidu isn’t the only choice for China SEM. Thanks to lower CPC, 360 Search PPC campaign offers a cost-effective alternative for China marketers.

China B2B Marketing Success: 12 Most Common Questions

Understanding China B2B marketing environment is the key to success in this market. Here are the 12 Q&As on this topic we have put together for our readers.

Checklist for Building your China Web Presence

Getting serious about setting up Chinese website for your business? Here are the top 10 items on your China web presence check list.

How to Setup Live Support for Chinese Website

Having been spoiled by Taobao, China’s online consumers often expect instant live support for Chinese website. Here is how to do it easily and cheaply.

Our China Blog

Best Strategies for Selling Products Online in China

Best Strategies for Selling Products Online in China

How do you go about selling your products online directly to China’s consumers? Do you setup your own online store or plug into the existing China’s ecommerce ecosystem? In this post, I will attempt to shed some light on the available choices.

As of now, China’s e-commerce sector is more than three times the size of the US market, which currently ranks distant second.

read more…

Color Perception Considerations in Marketing Design for Chinese Market

Color Perception Considerations in Marketing Design for Chinese Market

When it comes to design for marketing, does the color perception stays universal across cultures or are there significant differences?

Should marketers adopt cross-cultural approach in marketing communication or attempt to take into account psychological and socio-cultural associations and meanings that different colors convey in various cultures?

Most of the research on color theory has been done in the West and was primarily focused on Western color perceptions. It comes to no surprise that those perceptions differ significantly in the East. read more…

Chinese Brands and Consumer Trust Issues

Chinese Brands and Consumer Trust Issues

It is no secret that Chinese consumers quite often distrust Chinese brands. Recent food scandals involving local firms have brought the reputation of some of them to all times low, some even thought beyond repair.

The number of surveys indicate that Chinese are increasingly looking toward foreign brands at the expense of Chinese brands for everything from food and cosmetics to airlines and hotels. This means more opportunities for foreign companies considering increasing their foothold in Chinese market and winning more customers at the expense of the local competition. read more…

China Email Marketing and Chinese Anti-Spam Laws

China Email Marketing and Chinese Anti-Spam Laws

China email marketing is still one of the most effective direct marketing channels and it is widely used by marketers. The main appeal of email marketing is in its relative low cost combined with the ability to get your message directly to the recipient’s inbox, or a smartphone as it is increasingly becoming the case. Excellent ROI and enormous reach of email campaigns, provided, of course, that your email manages to bypass spam filters, are what make this channel an important component in the overall marketing strategy. read more…

Checklist for Building your China Web Presence

Checklist for Building your China Web Presence

Getting serious about setting up Chinese website for your business? There are a few important things to keep in mind before investing time and efforts into building your China web presence. Getting it right will enable your Chinese website to rank high with the main search engines. Get it wrong and your website may not show up high enough in searches to be found or, worse, will never be indexed by Baidu.

Here are the top 10 items on your China web presence check list:

#1: Subdomains or multiple domains

read more…

How to Setup Live Support for Chinese Website

How to Setup Live Support for Chinese Website

Having been spoiled by Taobao, China’s online consumers often expect instant live support for Chinese website. Here is how to do it easily and cheaply.

One of the most critical components for a successful conversion of online consumers is being able to communicate with them in real, or almost real time. In this post we are going to look at how to incorporate and use live support for Chinese website.

Chinese online consumers have already been spoiled by near instant customer support on major ecommerce sites. For example, large percentage of shoppers on Taobao would often initiate online chat session with a seller before taking a decision to make a purchase.

Regardless of whether it is a product sold from a website or an online service, Chinese visitors would expect to be able to ask questions and get answers within minutes. read more…

Hosting Website in China: ICP License and Why You May Need It

Hosting Website in China: ICP License and Why You May Need It

Did you know that you need a special permit called ICP license in order to host a website in China? Here we explain what it is and whether you need one.

The main benefit of having a website hosted in China is much faster loading time compared to the same site hosted out of the country. There is no question that faster loading speed can benefit your website from both user experience and SEO standpoints. What’s more, there is practically no chance that your site may get blocked in China for simply being unlucky enough to share a server with a blacklisted site (it does happen). read more…

Marketing on Douban, a Unique Chinese Social Network

Marketing on Douban, a Unique Chinese Social Network

Douban is one of the lesser known social medial platforms in China which has been around since 2005 and still enjoys widespread popularity. It has about 60 million registered and about 150 million unregistered users. In fact, one of the unique features of the network is the fact that users, who are not registered, can still enjoy 90% of the site’s functionality.

Marketing on Douban offers some unique opportunities for brands targeting niche audiences and could present an interesting opportunity to explore. In this post we are going to have a closer look at the options.

read more…

Targeting Chinese Companies: Part 2: Communication Channels

Targeting Chinese Companies: Part 2: Communication Channels

This post continues on the topic of the most efficient ways to communicate with Chinese businesses. In the first part, we’ve discussed the role of trade shows, exhibitions and conferences.

In the second part we are going to look at each of the remaining communication channels:

Email

Email communication is one of the preferred ways to communicate with your customers in China, also being the most convenient method to maintain contact with your existing clients. read more…

9 Points Checklist for Building Your Chinese Landing Page

9 Points Checklist for Building Your Chinese Landing Page

Building Chinese landing page that targets visitors in China requires taking into account an additional set of guidelines besides the typical requirements for landing pages.

First, let start with the definition of – a landing page (or LP) is where your potential customer “lands” first after clicking your link in the search results, social media or an email. read more…

Targeting Chinese Companies: Part 1: Trade Shows, Exhibitions & Conferences

Targeting Chinese Companies: Part 1: Trade Shows, Exhibitions & Conferences

What are the most efficient ways to communicate with Chinese companies from the seller’s point of view? The answer to this question depends on what type of product or service you are selling and at what stage of the sales process you are. Making an initial contact, contacting repeated customer or maintaining a relationship require slightly different approaches, one of which is participation in trade shows/exhibitions and conferences.

The following conclusions are primarily based on our B2B marketing experience in China as well as the research by Matthew Harrison and Mark Hedley of B2B International. read more…

Pros and Cons of Hosting a Site in China

Pros and Cons of Hosting a Site in China

Foreign websites that are looking to target Chinese audience are often presented with the dilemma regarding physical location of their server. There is also a lot of conflicting information about whether local hosting is important, as well as to what degree it affects site’s performance and ranking in the search engines.

In this post, we attempt to summarize various pros and cons of having your site hosted in China. read more…

Looking for love in China? The List of 8 Most Popular Chinese Dating Apps

Looking for love in China? The List of 8 Most Popular Chinese Dating Apps

Online dating in China has never been bigger and Chinese dating apps are where the action is. Looking for a lifetime partner, casual date, romantic dinner or a quick hook up – rest assured that there is an app for it in China, although it isn’t the one you are familiar with at home.

Here is our review of the most popular Chinese dating apps:

(more…)

Learn all about China digital marketing here:

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