Our China Blog
Getting serious about setting up Chinese website for your business? There are a few important things to keep in mind before investing time and efforts into building your China web presence. Getting it right will enable your Chinese website to rank high with the main search engines. Get it wrong and your website may not show up high enough in searches to be found or, worse, will never be indexed by Baidu.
Here are the top 10 items on your China web presence check list:
#1: Subdomains or multiple domains
Up until the middle of 2016, Chinese PPC, especially with Baidu, was, on average, delivering better returns than SEO. This was due to several factors:
- First, the search results, especially for popular terms, were dominated by paid ads. In some cases, hardly any organic results would be displayed in the first page;
- Second, there was little visual distinction in Baidu between paid and organic results and most people couldn’t even tell the difference.
In 2016, live streaming in China has been reshaping the ways people use mobile internet becoming the latest craze in the country. The phenomenon has also given rise to a new type of live-streamer KOLs (key opinion leaders).
According to China Internet Network Information Center, the number of live-streaming users reached 325 million in mid-2016 － nearly half of China’s total internet population of 710 million. read more…
We are often asked by our readers and clients on the most effective ways of how to get WeChat followers. In this post we publish the third part of our list of 30 ways of how to get WeChat followers.
We are often asked by our readers and clients on the most effective ways of getting WeChat subscribers. In this post we publish the second part of our list of 30 ways of getting WeChat subscribers.
For the first part of our list of 30 Ways of Getting WeChat Subscribers go to Part I.
30 ways of getting WeChat subscribers – part 2:
We are often asked by our readers and clients on the most effective ways of getting WeChat followers. In this post we publish the first part of our list of 30 ways of getting WeChat followers.
Since WeChat, unlike most other social media platforms, is not a discovery network, getting WeChat followers doesn’t work in the same way either. On the other hand, what really matters is not the quantity but the quality of followers which is the main strength of WeChat as a marketing tool. read more…
Momo, a popular Chinese mobile social app, that went public in NASDAQ at the end of 2014, has been steadily gaining in popularity. Although it is no rival to WeChat by any measure, it is the third largest fully mobile app after WeChat and QQ.
It has achieved 2.5 percent penetration rate which is no small feat in the crowded app market in China, although it still dwarfs in comparison with WeChat with over 80 percent penetration.
While WeChat and QQ are for connecting with friends, Momo is an app for connecting with strangers based on interests and location. Its closest equivalent in the Western market would be Tinder or Grindr. read more…
Over half of online sales in China have been done with smartphones making Chinese m-commerce the fastest growing sector of the country’s digital economy.
In China, smartphones are involved in every step of the typical sales funnel – from discovery and research to payment and feedback. As a result, Chinese m-commerce has been undergoing meteoric rise in recent years. read more…
Just as you thought WeChat usage figures in China can’t get any higher, the most innovative Chinese social network proves otherwise. According to the most recent report released by Tencent, WeChat registered 768 million daily users. In other words, about 60% of the world most populous nation is logged in to WeChat every day.
This represents 35% percent year-on-year growth which no social network of this size has been able to match. Average WeChat usage time stands at 90 minutes – 50% of users use WeChat for at least 1.5 hours every single day. read more…
In the last few years, international education in China has been an exceptionally fast growing sector. According to the latest numbers from International School Consultancy (ISC) Group, China is currently in the second place (after UAE) by the number of international schools in the country. Globally, international education is a rapidly growing market where demand far outstrips supply. Between 2009 and 2013, international school enrollment grew by 42% to 3.4 million while the number of schools increased by a third to 6,734. read more…
WeChat app is transforming daily lives of millions of people in China. This is how it helps restaurants to run more efficiently and deliver better value.
Recent proliferation of Western style coffee shops and fancy restaurants gave rise to the new trend of ordering food and drinks with WeChat rather than using traditional menus.
Besides the fact that WeChat app is already installed on practically every smartphone in China, vast majority of users have also connected their accounts to bank cards and use WeChat Pay on regular basis. read more…
After initial fascination with Trump in China his popularity is quickly declining. Here why the love affair has began in the first place and why it is over.
Leading to US election last November, US president elect Donald Trump has been a fairly popular figure in China. According to the most recent poll before the election, 39 per cent of Chinese preferred to see him as the next US President – a surprisingly large percentage given his relentless China bashing on campaign trail.
Over half of the sales on China’s largest ecommerce platform, Taobao, are going through its mobile app. Browsing through Taobao products on a smartphone has become one of the most popular past times of Chinese mobile users after using WeChat. Here are the five top unique Taobao app features that are the largest contributors to its efficiency and popularity.
5 unique Taobao app features that drive its mobile sales
Picture search function read more…
Baidu is the Chinese version Google. It is the largest search engine and is, in terms of business interests, as diverse. Alibaba is the world largest ecommerce operator that runs Taobao and Tmall, two main shopping sites in China. Tencent is the company behind WeChat, the most popular mobile based social app, as well as QQ, the messenger service. read more…
Chinese m-commerce has been growing by leaps and bounds in the last couple of years. The competition has further intensified in mid 2014 when WeChat launched its ecommerce option that works within the app. Although Alibaba, with its Taobao and Tmall, still reigns supreme in China ecommerce market, shopping with WeChat has been steadily gaining popularity.
Presently, ecommerce with WeChat can only be setup for verified service accounts which, in turn, requires local business registration. So, as things stand now, foreign companies without a legal presence in China are not eligible to have a WeChat store. read more…
Last decade of China’s rapid economic growth has attracted large number of expatriates from various countries. Despite recent slowdown of the economy, China expat population continues to grow, although not as fast as in the past. According to China’s most recent National Census of 2010, the first to record the number of foreign residents, there were at least 600,000 expats living in the country.
Geographic distribution of China expat population
Despite loosing large number of users to other networks, primarily to WeChat, Sina Weibo remains the second largest Chinese social platform. It is also undergoing gradual evolution which helps the network to stay relevant. Here we are going to look at the platform’s recent changes and the value of marketing on Sina Weibo.