How to Setup Live Support for Chinese Website

Having been spoiled by Taobao, China’s online consumers often expect instant live support for Chinese website. Here is how to do it easily and cheaply.

Infographic: Online Behavior of Chinese Millennials

The number of Chinese millennials population already passed 211 million which is 5 times larger than in US. The infographic goes into more details.

Top 10 Most Popular Mobile Apps in China

Mobile apps continue to play central role in Chinese smartphone revolution. Most popular mobile apps in China have been developed by either Tencent or Baidu, two rival tech giants, although other companies are not far behind. Communication, browsing mobile internet,...

The Chinese marketing toolbox

Simply copy-and-pasting strategies from familiar markets to China is not an effective approach. Val Kaplan introduces the tools for Marketing in China.

What Does It Take to Break Into Chinese Market?

A growing internet user base means a smaller world for marketers. How can marketers break into Chinese market? Marketing News spoke with an expert.

Mobile Marketing in China: WeChat Advertising Overview

Marketing on WeChat? Here is the overview of two types of WeChat advertising that can help you reach more users and get more WeChat followers for your brand

WeChat Marketing Checklist: Where Should You Place WeChat QR Code

Scanning WeChat QR code is the primary method for the followers to subscribe to a WeChat account but where should you display it? Here is the checklist.

Looking for love in China? The List of 6 Most Popular Chinese Dating Apps

Looking for a lifetime partner, casual date, romantic dinner or a quick hook up in China – check out our list of 6 most popular Chinese dating apps

WeChat Search Function Expansion and What May Be Coming Next

The new WeChat search function will allow WeChat to expand into new territory and challenge existing market leaders in China’s search engine space.

5 Reasons Why Chinese Sharing Economy Future Is Looking Promising

Chinese sharing economy has been growing by leaps and bounds. There are five main reasons behind rapid adoption of the those innovative services in China.

Our China Blog

Online Fraud – the Biggest Problem of Chinese Digital Advertising

The main advantage of advertising online vs. traditional channel is that it is more measurable, thus can be made more effective. However, what undermines this efficiency is the proliferation of fraud in the form of “non-human” traffic.

Being a worldwide industry problem, China’s digital advertising market seems to be one of the worst affected ones. Chinese  internet is the second most popular advertising media after television and was estimated at $20 billion by the end of 2013. Unfortunately, advertisers’ losses could account for up to third of that amount, mostly lost to non-human traffic and fraudulent CTR (click through rate). read more…

How to Setup Live Support for Chinese Website

One of the most critical components for a successful conversion of online consumers is being able to communicate with them in real, or almost real time. In this post we are going to look at how to incorporate and use live support for Chinese website.

Chinese online consumers have already been spoiled by near instant customer support on major ecommerce sites. For example, large percentage of shoppers on Taobao would often initiate online chat session with a seller before taking a decision to make a purchase.

Regardless of whether it is a product sold from a website or an online service, Chinese visitors would expect to be able to ask questions and get answers within minutes. read more…

Infographic: Online Behavior of Chinese Millennials

In this post, we’d like to share a new Infographic by Hylink on Chinese Millennials – people born in between early 80s to early 2000. Just it is the case with other countries, Chinese millennials are often described as “digital natives”, having grown up along with the development of new technologies.

What is unique in China’s millennials who are born around 90’s is the their size – 211 million which is already 5 times larger than their US counterparts. Perhaps not surprisingly, they are also glued to their phones – 50% reported checking their cellphones every 15 minutes.

Social media is the main source information for 70% of Chinese millennials and they spend almost twice the time of Americans watching online videos. read more…

Pros and Cons of Hosting a Site in China

Foreign websites that are looking to target Chinese audience are often presented with the dilemma regarding physical location of their server. There is also a lot of conflicting information about whether local hosting is important, as well as to what degree it affects site’s performance and ranking in the search engines.

In this post, I attempt to summarize various pros and cons of having your site hosted in China. read more…

Hosting Website in China: ICP License and Why You May Need It

Did you know that you need a special permit called ICP license in order to host a website in China? Here we explain what it is and whether you need one.

The main benefit of having a website hosted in China is much faster loading time compared to the same site hosted out of the country. There is no question that faster loading speed can benefit your website from both user experience and SEO standpoints. What’s more, there is practically no chance that your site may get blocked in China for simply being unlucky enough to share a server with a blacklisted site (it does happen). read more…

Color Perception Considerations in Marketing Design for Chinese Market

When it comes to design for marketing, does the color perception stays universal across cultures or are there significant differences?

Should marketers adopt cross-cultural approach in marketing communication or attempt to take into account psychological and socio-cultural associations and meanings that different colors convey in various cultures?

Most of the research on color theory has been done in the West and was primarily focused on Western color perceptions. It comes to no surprise that those perceptions differ significantly in the East. read more…

Top 10 Most Popular Mobile Apps in China

Mobile apps continue to play central role in Chinese smartphone revolution. Most popular mobile apps in China have been developed by either Tencent or Baidu, two rival tech giants, although other companies are not far behind.

Communication, browsing mobile internet, listening to music and watching videos are the most common activities of Chinese mobile users. Not surprisingly, companies who traditionally dominated those niches on the internet have also been the leading providers on mobile.

Interestingly enough, not only that there isn’t a single non-Chinese app in the top 10 list, they don’t even make the first 50. In fact, the only foreign app that enjoys some popularity in China is Google’s mobile Chrome browser. read more…

The Chinese marketing toolbox

This article first appeared in Dialogue Review by Kirsten Levermore.

Simply copy-and-pasting strategies from familiar markets to China is not an effective approach. Val Kaplan introduces the tools for Marketing in China.

For foreigners, marketing in China is a complicated, delicate process requiring a whole new set of rules and tools.

If you are planning on setting up a campaign in China, here is what you’ll need in your toolbox: read more…

Taobao Villages: How Ecommerce Helps China’s Rural Economy

Over the last couple of years, ecommerce giants like Alibaba and JD.com have been cooperating with the government to plug China’s rural market into its vast online economy. The phenomenon of so called Taobao villages is one of the consequences of this approach.

China is one of world’s fastest urbanizing society in absolute terms. Although decreasing every year, approximately 45% of Chinese still live in rural areas which comes to about 600 million people.  read more…

What Does It Take to Break Into Chinese Market?

This article was first published by Hal Conick of American Marketing Association (AMA.org). 

A growing internet user base means a smaller world for marketers. How can marketers break into markets like Japan, China and Germany? Marketing News spoke with experts from across the world to find out. The first interview about breaking into Chinese market is with Val Kaplan, author of Doing Business in China Online: read more…

Chinese Social Media Marketing Update: New Weibo KOL Posting Rules

Using KOL (key opinion leaders) has been one of the most effective social media marketing strategies in China. In this blog we have covered extensively the ways WeChat or Weibo KOL can be found, vetted and engaged to promote brands in various social media channels, which primarily are WeChat and Weibo.

Most recently, Weibo has introduced the set of new rules on what KOLs can and can’t do on their platform. Some of those rules are designed to fight completion, others to maximize the ad revenue. read more…

Chinese Programmatic Ads: 6 Most Common Types of Ad Fraud in China

In a relatively underdeveloped Chinese ad tech market (see our previous post), ad fraud in China remains a serious problem, costing millions of dollars to advertisers. While it is, undoubtedly, a global phenomenon, for the reasons we discussed earlier, Chinese programmatic ads market is still lagging behind.

Here are the six most common types of ad fraud in China: read more…

China Programmatic Ads: Why Chinese Ad Tech Is Still Behind the West

When it comes to digital marketing, in recent years, Chinese tech companies have been on the forefront of innovation. Unfortunately, Chinese ad tech that deals with programmatic ads still remains far less developed.

Although, Baidu, Alibaba and Tencent, collectively known as BAT, account for the major part of China’s overall digital marketing ad spend, there are also other online channels where ads are bought and served. Outside of China placing such ads is typically done via programmatic deals through third party platforms. Unfortunately, due to several reasons, China programmatic ads ecosystem is a generation behind western markets. read more…

Learn all about China digital marketing here:

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