China’s Mobile Consumers And The Rise of Chinese M-Commerce

Over half of online sales in China have been done using smartphones making Chinese m-commerce the fastest growing sector of the country’s digital economy.

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How WeChat App Is Changing Restaurant Business in China

WeChat app is transforming daily lives of millions of people in China. This is how it helps restaurants to run more efficiently and deliver better value.

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5 Unique Taobao App Features That Boost Sales On Mobile

Taobao app on mobile is responsible for over half of the sales. Here are the top 5 features which contribute the most to its efficiency and popularity.

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Marketing On Sina Weibo

The article explores marketing on Sina Weibo, the second largest social media channel in China, and the effect of its evolution on its value to marketers.

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5 Takeaways From The Latest China Cybersecurity Law

Latest China cybersecurity law will have broad implications to foreign companies operating locally. Here are the top 5 most important takeaways from the law.

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Prospects of Facebook Marketing in China

Despite being blocked, Facebook marketing in China can still be an effective tool in some cases. Besides, network’s return to China now seems quite likely.

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8 Tips to Retain and Grow WeChat Followers Base, Part 2

The 2nd part of our list of strategies to retain and grow WeChat followers base focuses on how to take advantages of some of platforms built-in capabilities.

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8 Strategies for Retaining WeChat Followers, Part 1

Retaining WeChat followers is all about keeping them interested & engaged. Here is the 1st part of our list of 8 most common strategies to achieve this goal.

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Email Marketing in China, Best Practices

Although emails being less popular here than in the West, email marketing in China, if done right, can still deliver great results in efficiency & cost.

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How to Setup Live Support for Chinese Website

Having been spoiled by Taobao, China’s online consumers often expect instant live support for Chinese website. Here is how to do it easily and cheaply.

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Our China Blog

Momo, More Than Just Another Chinese Social Network App

Momo, a popular Chinese mobile social app, that went public in NASDAQ at the end of 2014, has been steadily gaining in popularity. Although it is no rival to WeChat by any measure, it is the third largest fully mobile app after WeChat and QQ.

It has achieved 2.5 percent penetration rate which is no small feat in the crowded app market in China, although it still dwarfs in comparison with WeChat with over 80 percent penetration.

While WeChat and QQ are for connecting with friends, Momo is an app for connecting with strangers based on interests and location.  Its closest equivalent in the Western market would be Tinder or Grindr. read more…

China’s Mobile Consumers And The Rise of Chinese M-Commerce

Over half of online sales in China have been done with smartphones making Chinese m-commerce the fastest growing sector of the country’s digital economy.

In China, smartphones are involved in every step of the typical sales funnel – from discovery and research to payment and feedback. As a result, Chinese m-commerce has been undergoing meteoric rise in recent years. read more…

International Education in China

In the last few years, international education in China has been an exceptionally fast growing sector. According to the latest numbers from International School Consultancy (ISC) Group, China is currently in the second place (after UAE) by the number of international schools in the country. Globally, international education is a rapidly growing market where demand far outstrips supply. Between 2009 and 2013, international school enrollment grew by 42% to 3.4 million while the number of schools increased by a third to 6,734. read more…

How WeChat App Is Changing Restaurant Business in China

WeChat app is transforming daily lives of millions of people in China. This is how it helps restaurants to run more efficiently and deliver better value.

Recent proliferation of Western style coffee shops and fancy restaurants gave rise to the new trend of ordering food and drinks with WeChat rather than using traditional menus.

Besides the fact that WeChat app is already installed on practically every smartphone in China, vast majority of users have also connected their accounts to bank cards and use WeChat Pay on regular basis. read more…

Fading Popularity of Trump in China: The End of Obsession

After initial fascination with Trump in China his popularity is quickly declining. Here why the love affair has began in the first place and why it is over.

Leading to US election last November, US president elect Donald Trump has been a fairly popular figure in China. According to the most recent poll before the election, 39 per cent of Chinese preferred to see him as the next US President – a surprisingly large percentage given his relentless China bashing on campaign trail.

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5 Unique Taobao App Features That Boost Sales On Mobile

Over half of the sales on China’s largest ecommerce platform, Taobao, are going through its mobile app. Browsing through Taobao products on a smartphone has become one of the most popular past times of Chinese mobile users after using WeChat. Here are the five top unique Taobao app features that are the largest contributors to its efficiency and popularity.

5 unique Taobao app features that drive its mobile sales

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Infographic on China BAT: Baidu Alibaba Tencent

China BAT is the collective term used to describe three largest software conglomerates: Baidu, Alibaba and Tencent. These three companies today practically run Chinese internet.

Baidu is the Chinese version Google. It is the largest search engine and is, in terms of business interests, as diverse. Alibaba is the world largest ecommerce operator that runs Taobao and Tmall, two main shopping sites in China. Tencent is the company behind WeChat, the most popular mobile based social app, as well as QQ, the messenger service. read more…

China Expat Population: Stats and Graphs

Last decade of China’s rapid economic growth has attracted large number of expatriates from various countries. Despite recent slowdown of the economy, China expat population continues to grow, although not as fast as in the past. According to China’s most recent National Census of 2010, the first to record the number of foreign residents, there were at least 600,000 expats living in the country.

Geographic distribution of China expat population

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Marketing On Sina Weibo

Despite loosing large number of users to other networks, primarily to WeChat, Sina Weibo remains the second largest Chinese social platform. It is also undergoing gradual evolution which helps the network to stay relevant. Here we are going to look at the platform’s recent changes and the value of marketing on Sina Weibo.

Although, the number of Weibo registered users has plateaued in the last 2 years, the number of daily and monthly users continues to increase. read more…

Marketing on Douban, a Unique Chinese Social Network

Douban is one of the lesser known social medial platforms in China which has been around since 2005 and still enjoys widespread popularity. It has about 60 million registered and about 150 million unregistered users. In fact, one of the unique features of the network is the fact that users, who are not registered, can still enjoy 90% of the site’s functionality.

Marketing on Douban offers some unique opportunities for brands targeting niche audiences and could present an interesting opportunity to explore. In this post we are going to have a closer look at the options.

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5 Takeaways From The Latest China Cybersecurity Law

On November 7th, the latest China cybersecurity law aimed at tightening state control over the internet has been approved by the government. Although some of the practices that the law describes are not new and have already been implemented informally by many companies operating in China, this act prescribes specific guidelines and punishments for non-compliance.

New China cybersecurity law is going to have broad implications to technology companies operating in the Mainland and covers wide range of areas which were not explicitly defined up until now. read more…

Prospects of Facebook Marketing in China

As almost everyone knows, one of the unique features of Chinese digital marketing landscape compared to the rest of the world is seeming irrelevance of Facebook, one of the world’s largest digital advertisers. As a result, Facebook marketing in China isn’t a channel that marketers would typically consider adding to the mix. The platform has been blocked by Chinese government since 2009 and the only way to access it from the Mainland is by using VPN service.

Seven years of Facebook’s absence in China gave more than enough time for local competitors to emerge and, ultimately, dominate the market. While some of the earlier Facebook Chinese clones fell into relative obscurity, WeChat and Weibo took the lead and have reached the position of almost unrivaled dominance. read more…

8 Tips to Retain and Grow WeChat Followers Base, Part 2

Last week we have have published the first part of our list of strategies to retain and grow WeChat followers base. Today, we continue where we left off. Here is the rest of the list with four more strategies.

#5: O2O campaigns to grow WeChat followers base

O2O, which stands for Online to Offline (or, sometimes Offline to Online) has been one of the hottest topics in marketing in the last couple of years. It has been identified as a trillion dollar opportunity by TechCrunch as well called the industry’s stupidest acronym by Tech in Asia. While some marketers still disagree on how the term should be used, O2O in China has been growing by leaps and bounds and is getting ahead of most other markets. read more…

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