Our China Blog
In this post we are going to have a closer look at five main drivers powering fast growing Chinese sharing economy.
In our earlier article, we have introduced six most innovative services that have developed around various concepts of Chinese sharing economy. Some of those companies, like DiDi, have grown enormous within record time, swallowing rivals and winning new markets. Others have recently achieved infamous “unicorn” status (Tujia, Huochebang) while more startups are still small but full of potential.
The concept of sharing services didn’t originate in China, but, in recent years, Chinese are increasingly embracing many concepts of sharing economy. Several innovative startups have been on the forefront of China sharing economy with some achieving major success in record time.
Here we are reviewing several of those companies which are based on variety of different business models, products and services. read more…
Hosting website in China can be quite beneficial to a business in several respects. First of all, and most importantly, local web hosting in China will significantly reduce website’s loading time. This will both improve ranking in Chinese search engines, such as Baidu, as well as improve visitors’ overall experience.
Unfortunately, many websites that are hosted abroad still have a dismal loading time. This, undoubtedly, is adversely impacting their business in the Mainland. In addition, there is always a risk of getting banned and losing Chinese traffic completely if a website has been unlucky enough to share a server with a site that has been blacklisted by Chinese authorities for whatever reason. read more…
According to the recent report by Webpower, email and SMS marketing in China remains one of the most cost effective ways to reach target audience.
WeChat Index Tutorial
According to the most recent data, WeChat is approaching 900 million monthly users which puts it far ahead of any other Chinese social media platform. Measuring trends on such an enormous network could potentially bring the most statistically accurate data to marketers. read more…
Weibo Index Tutorial
In terms of monthly users, Weibo is the second largest Chinese social media platform after WeChat. However, unlike WeChat, it is still primarily PC based. Weibo is one of the most powerful marketing tools in China offering wide range of possibilities for reaching people across various demographics and psychographics. read more…
One of the foundations of successful online strategy in any market is keyword research and China is no exception. Since the familiar tools such as Google keyword planner are irrelevant here, China keyword research must be done with the local equivalents.
Getting serious about setting up Chinese website for your business? There are a few important things to keep in mind before investing time and efforts into building your China web presence. Getting it right will enable your Chinese website to rank high with the main search engines. Get it wrong and your website may not show up high enough in searches to be found or, worse, will never be indexed by Baidu.
Here are the top 10 items on your China web presence check list:
#1: Subdomains or multiple domains
Up until the middle of 2016, Chinese PPC, especially with Baidu, was, on average, delivering better returns than SEO. This was due to several factors:
- First, the search results, especially for popular terms, were dominated by paid ads. In some cases, hardly any organic results would be displayed in the first page;
- Second, there was little visual distinction in Baidu between paid and organic results and most people couldn’t even tell the difference.
In 2016, live streaming in China has been reshaping the ways people use mobile internet becoming the latest craze in the country. The phenomenon has also given rise to a new type of live-streamer KOLs (key opinion leaders).
According to China Internet Network Information Center, the number of live-streaming users reached 325 million in mid-2016 － nearly half of China’s total internet population of 710 million. read more…
We are often asked by our readers and clients on the most effective ways of how to get WeChat followers. In this post we publish the third part of our list of 30 ways of how to get WeChat followers.
We are often asked by our readers and clients on the most effective ways of getting WeChat subscribers. In this post we publish the second part of our list of 30 ways of getting WeChat subscribers.
For the first part of our list of 30 Ways of Getting WeChat Subscribers go to Part I.
30 ways of getting WeChat subscribers – part 2:
We are often asked by our readers and clients on the most effective ways of getting WeChat followers. In this post we publish the first part of our list of 30 ways of getting WeChat followers.
Since WeChat, unlike most other social media platforms, is not a discovery network, getting WeChat followers doesn’t work in the same way either. On the other hand, what really matters is not the quantity but the quality of followers which is the main strength of WeChat as a marketing tool. read more…
Momo, a popular Chinese mobile social app, that went public in NASDAQ at the end of 2014, has been steadily gaining in popularity. Although it is no rival to WeChat by any measure, it is the third largest fully mobile app after WeChat and QQ.
It has achieved 2.5 percent penetration rate which is no small feat in the crowded app market in China, although it still dwarfs in comparison with WeChat with over 80 percent penetration.
While WeChat and QQ are for connecting with friends, Momo is an app for connecting with strangers based on interests and location. Its closest equivalent in the Western market would be Tinder or Grindr. read more…
Over half of online sales in China have been done with smartphones making Chinese m-commerce the fastest growing sector of the country’s digital economy.
In China, smartphones are involved in every step of the typical sales funnel – from discovery and research to payment and feedback. As a result, Chinese m-commerce has been undergoing meteoric rise in recent years. read more…