China Cybersecurity Law: 5 Things You Should Know

It is important to be aware of legal requirements for setting up and operating online business in China. China cybersecurity law is designed to regulate such operations having broad implications for foreign companies operating locally. Here are the top 5 most important takeaways from the law.

5 Unique Taobao App Features That Boost Sales On Mobile

Taobao app on mobile is responsible for over half of the sales. Here are the top 5 features which contribute the most to its efficiency and popularity.

Behind Douyin Success Story: How Did It Pull It Off?

Douyin (aka TikTok in the West) is the most successful short video app that has taken China (and the world) by storm. Here are the key ingredients Douyin success story and how it unfolded.

6 Bizarre Body Image Weibo Trends That Went Viral

A few recent viral Weibo trends in China were all about body image but often promote stereotypes and unhealthy lifestyles. Here are some of the recent ones.

Successful China Marketing Strategies: Lessons from Evernote

How did Evernote managed to do great in China while famous internet giants failed miserably? Here are the reasons behind Evernote China success story.

Building Chinese Website: 15 Points Checklist

Building Chinese website for brands isn’t as straight forward task as in the case of other markets. Here is our comprehensive list of 15 points to consider for building Chinese websites for brands.

China Marketing Alternative: 360 Search PPC Campaign

Baidu isn’t the only choice for China SEM. Thanks to lower CPC, 360 Search PPC campaign offers a cost-effective alternative for China marketers.

China B2B Marketing Success: 12 Most Common Questions

Understanding China B2B marketing environment is the key to success in this market. Here are the 12 Q&As on this topic we have put together for our readers.

Checklist for Building your China Web Presence

Getting serious about setting up Chinese website for your business? Here are the top 10 items on your China web presence check list.

How to Setup Live Support for Chinese Website

Having been spoiled by Taobao, China’s online consumers often expect instant live support for Chinese website. Here is how to do it easily and cheaply.

Our China Blog

International Education in China

International Education in China

In the last few years, international education in China has been an exceptionally fast growing sector. According to the latest numbers from International School Consultancy (ISC) Group, China is currently in the second place (after UAE) by the number of international schools in the country. Globally, international education is a rapidly growing market where demand far outstrips supply. Between 2009 and 2013, international school enrollment grew by 42% to 3.4 million while the number of schools increased by a third to 6,734. read more…

Email Marketing Campaign in China, Part 2: Best Practices for Content Creation

Email Marketing Campaign in China, Part 2: Best Practices for Content Creation

Last week we looked at design rules for effective email marketing campaign in China. This time we are going to look into content.

Obviously, the content of an email marketing campaign in China is just as critical as its graphics and structure. Therefore, it is important to make sure that email’s content complies with the rules and regulations that may be different in China compared to other jurisdictions.

General rules about content for email marketing campaign in China

Headline is, by far, the most important part of an email. There is much better chance for a recipient to continue reading the email if the headline appears interesting or intriguing enough rather than generic and bland. Everything that follows afterwards should be presented in the order of decreasing level of importance. read more…

Chinese EDM Checklist, Part 1: Designing Emails That Work in China

Chinese EDM Checklist, Part 1: Designing Emails That Work in China

When it comes to designing an email for Chinese EDM campaign, there are few rules to keep in mind. Let’s have a closer look at the main design elements of an email template.

Main design elements to use with Chinese EDM campaign

Images

The best eye catching email designs often include an image at the top. This would be the first and most visible part of the email, therefore it should always have a purpose. In some cases, a logo would do too as long as it reinforces an already familiar brand. read more…

China Cybersecurity Law: 5 Things You Should Know

China Cybersecurity Law: 5 Things You Should Know

Chinese internet overseeing authority has  completed implementing China cybersecurity law which was first introduced at the end of 2016. The law was aimed at tightening state control over the internet by Chinese government. Although some of the practices that the law describes were not new and have already been implemented informally by many companies operating in China prior to the law taking effect, this act prescribed specific guidelines and punishments for non-compliance.

The latest China cybersecurity law have had broad implications to technology companies operating in the Mainland. It also covers wide range of areas which were not explicitly defined up until the enactment of the law. read more…

Overview of Baidu PPC Advertising, Best Practices

Overview of Baidu PPC Advertising, Best Practices

As long as Baidu remains the largest search engine in China, Baidu PPC advertising should always be the first choice among pay-per-click campaigns for businesses looking to reach Chinese audience.

In general, the reason Baidu PPC advertising can be highly effective is the fact that users who are actively searching for something already have a buying intent. It means that they are more likely to convert, in other words to become the actual customers compared to those who are passively looking at ads or are still in the process of discovery of a specific product or service. read more…

Banner Ads in China

Banner Ads in China

Banner ads in China are still a fairly effective channel to advertise and, on average, Chinese are more receptive to this type of advertising compared to internet users in western countries. Ad blocking software and plugins have been, so far, more common in the West than in China where banner advertising is a rapidly growing business.

Also, the type of banners ads  that are considered to be more effective in China tend to be flashier and more animated, something that Western users typically find most annoying. read more…

No More Cash: Chinese Payment Systems Usher New Era

No More Cash: Chinese Payment Systems Usher New Era

Chinese digital payment systems are helping to create a true cashless society and it’s happening faster then anywhere else in the world.

The rapid adoption of digital payment systems continues to transform Chinese economy and society in unprecedented ways. Nowadays, handling cash seems like a thing of the past with nearly everyone in China using one of the two main payment systems: AliPay or WeChat Pay.

When is comes to digital payments, China is, undoubtedly, the technological leader. Once Chinese payment systems have become the primary payment method online, brick-and-mortar stores started to adopt them for offline payments as well.

read more…
5 Unique Taobao App Features That Boost Sales On Mobile

5 Unique Taobao App Features That Boost Sales On Mobile

More than half of the sales on China’s largest ecommerce platform, Taobao, are going through its mobile app. Browsing through Taobao products on a smartphone has become one of the most popular past times of Chinese mobile users after using WeChat. Here are the five top unique Taobao app features that are the largest contributors to its efficiency and popularity.

5 unique Taobao app features that drive its mobile sales

Picture search function read more…

Behind Douyin Success Story: How Did It Pull It Off?

Behind Douyin Success Story: How Did It Pull It Off?

Douyin (a.k.a. Tik Tok) is the most successful Chinese digital phenomenon that seems to spring out of nowhere to dominate the pastime of Chinese youth. According to the American research company Sensor Tower, the international version of the app was the most downloaded iPhone app worldwide, totaling 45.8 million and surpassing Facebook, YouTube, and Instagram. Let’s have a closer look at Douyin success story and the reasons behind it.

Douyin, which literally means “shaking sound” (or “vibrato”) in Chinese, has, without a doubt, created some major shockwaves in Chinese digital world and has become the top success story, particularly in short videos space. read more…

5 Reasons Why Chinese Sharing Economy Future Is Looking Promising

5 Reasons Why Chinese Sharing Economy Future Is Looking Promising

In this post we are going to have a closer look at five main drivers powering fast growing Chinese sharing economy.

In our earlier article, we have introduced six most innovative services that have developed around various concepts of Chinese sharing economy. Some of those companies, like DiDi, have grown enormous within record time, swallowing rivals and winning new markets. Others have  recently achieved infamous “unicorn” status (Tujia, Huochebang) while more startups are still small but full of potential.
read more…

6 Bizarre Body Image Weibo Trends That Went Viral

6 Bizarre Body Image Weibo Trends That Went Viral

Last few of years have seen the rise of several bizarre body image challenges that went viral on Weibo, one of the most popular Chinese social media networks. Those Weibo trends attracted millions of views, likes and retweets as well as great deal of criticism and mockery. Let’s have a look at some of the most popular ones.

Six most popular body image Weibo trends


Weibo trend #1: hairy armpits selfies

read more…

Guide to Baidu Baike, China’s Wikipedia Equivalent

Guide to Baidu Baike, China’s Wikipedia Equivalent

Baidu Baike is the Chinese equivalent to Wikipedia and is one of the most visited websites in China. Baidu SERP prominently features Baidu Baike entries, therefore getting a page on this platform can propel brands to the top search results.

Here is our guide Baidu Baike.

Baidu Baike (百度 百科 in Chinese, translated as “Baidu Encyclopedia”) is a collaborative, web-based encyclopedia that is owned and produced by the Chinese search engine Baidu. The test version was released on April 20, 2006 and within three weeks the encyclopedia had grown to more than 90,000 articles and surpassing Chinese Wikipedia. In January 2018 Baidu Baike had more than 15.1 million articles. read more…

Baidu SERP: How to Take Advantage of Baidu Zhidao Marketing

Baidu SERP: How to Take Advantage of Baidu Zhidao Marketing

Baidu Zhidao is China’s equivalent to Quora or Yahoo Answers and one of the most linked knowledge base sources. Baidu Zhidao Marketing is an alternative way to get to Baidu top search results.

What is Baidu Zhidao

Baidu Zhidao (百度知道) literally means Baidu Knows is a Chinese language collaborative Web-based collective intelligence by question and answer which is built and run by Baidu. read more…

Understanding Baidu SERP: Increase Exposure with Baidu Baike Marketing

Understanding Baidu SERP: Increase Exposure with Baidu Baike Marketing

Baidu Baike is China’s answer to Wikipedia and one of the most trusted source for information. Baidu Baike Marketing offers brands a backdoor access to Baidu top search results.

As China’s largest search engine, Baidu handles approximately 3.3 billion queries per day. In comparison, Google is only slightly ahead with 3.5 billion queries per day globally. Unlike Google, vast majority of Baidu searches come from China. read more…

Choosing Between PPC vs. SEO for Chinese Market

Choosing Between PPC vs. SEO for Chinese Market

SEO and PPC are the two basic options for boosting traffic to your website. Choosing between PPC vs. SEO for Chinese market is often a difficult decision to make.

Up until the middle of 2016, Chinese PPC, especially with Baidu, was, on average, delivering better returns than SEO. This was due to several factors:

  • First, the search results, especially for popular terms, were dominated by paid ads. In some cases, hardly any organic results would be displayed in the first page;
  • Second, there was little visual distinction in Baidu between paid and organic results and most people couldn’t even tell the difference.

read more…

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