Checklist for Building your China Web Presence

Getting serious about setting up Chinese website for your business? Here are the top 10 items on your China web presence check list.

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8 Powerful WeChat Features You Probably Didn’t Know About

WeChat app packs even more punch that you have ever realized. Here are the eight of the least known but extremely useful WeChat features.

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Live Streaming in China and the Rise of New Type of KOLs

Live streaming in China has become the latest craze reaching 325 million+ users. The phenomenon has also given rise to a new type of live-streamer KOLs.

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China’s Mobile Consumers And The Rise of Chinese M-Commerce

Over half of online sales in China have been done using smartphones making Chinese m-commerce the fastest growing sector of the country’s digital economy.

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How WeChat App Is Changing Restaurant Business in China

WeChat app is transforming daily lives of millions of people in China. This is how it helps restaurants to run more efficiently and deliver better value.

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5 Unique Taobao App Features That Boost Sales On Mobile

Taobao app on mobile is responsible for over half of the sales. Here are the top 5 features which contribute the most to its efficiency and popularity.

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Marketing On Sina Weibo

The article explores marketing on Sina Weibo, the second largest social media channel in China, and the effect of its evolution on its value to marketers.

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5 Takeaways From The Latest China Cybersecurity Law

Latest China cybersecurity law will have broad implications to foreign companies operating locally. Here are the top 5 most important takeaways from the law.

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Prospects of Facebook Marketing in China

Despite being blocked, Facebook marketing in China can still be an effective tool in some cases. Besides, network’s return to China now seems quite likely.

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8 Tips to Retain and Grow WeChat Followers Base, Part 2

The 2nd part of our list of strategies to retain and grow WeChat followers base focuses on how to take advantages of some of platforms built-in capabilities.

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Our China Blog

Basics of China Keyword Research: WeChat Index

WeChat Index Tutorial

According to the most recent data, WeChat is approaching 900 million monthly users which puts it far ahead of any other Chinese social media platform. Measuring trends on such an enormous network could potentially bring the most statistically accurate data to marketers. read more…

Basics of China Keyword Research: Weibo Index

Weibo Index Tutorial

In terms of monthly users, Weibo is the second largest Chinese social media platform after WeChat. However, unlike WeChat, it is still primarily PC based. Weibo is one of the most powerful marketing tools in China offering wide range of possibilities for reaching people across various demographics and psychographics. read more…

Basics of China Keyword Research: Qihoo Index

Qihoo Index Tutorial

Qihoo, also known as 360Search and So.com, is the second largest Chinese search engine. By various estimates, it holds between 15 to 25% of the search market share and is fairly popular among younger users. read more…

Basics of China Keyword Research: Baidu Index

Baidu Index Tutorial

Being the largest search engine in China, Baidu keyword research should be the one to start with. Currently, Baidu offers Baidu Index tool that is free for Baidu advertising accounts, offering some basic information to users. read more…

Basics of China Keyword Research: Measuring Search Trends

One of the foundations of successful online strategy in any market is keyword research and China is no exception. Since the familiar tools such as Google keyword planner are irrelevant here, China keyword research must be done with the local equivalents.

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Checklist for Building your China Web Presence

Getting serious about setting up Chinese website for your business? There are a few important things to keep in mind before investing time and efforts into building your China web presence. Getting it right will enable your Chinese website to rank high with the main search engines. Get it wrong and your website may not show up high enough in searches to be found or, worse, will never be indexed by Baidu.

Here are the top 10 items on your China web presence check list:

#1: Subdomains or multiple domains

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Choosing Between PPC vs. SEO for Chinese Market

SEO and PPC are the two basic options for boosting traffic to your website. Choosing between PPC vs. SEO for Chinese market is often a difficult decision to make.

Up until the middle of 2016, Chinese PPC, especially with Baidu, was, on average, delivering better returns than SEO. This was due to several factors:

  • First, the search results, especially for popular terms, were dominated by paid ads. In some cases, hardly any organic results would be displayed in the first page;
  • Second, there was little visual distinction in Baidu between paid and organic results and most people couldn’t even tell the difference.

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Live Streaming in China and the Rise of New Type of KOLs

In 2016, live streaming in China has been reshaping the ways people use mobile internet becoming the latest craze in the country. The phenomenon has also given rise to a new type of live-streamer KOLs (key opinion leaders).

According to China Internet Network Information Center, the number of live-streaming users reached 325 million in mid-2016 - nearly half of China’s total internet population of 710 million. read more…

Momo, More Than Just Another Chinese Social Network App

Momo, a popular Chinese mobile social app, that went public in NASDAQ at the end of 2014, has been steadily gaining in popularity. Although it is no rival to WeChat by any measure, it is the third largest fully mobile app after WeChat and QQ.

It has achieved 2.5 percent penetration rate which is no small feat in the crowded app market in China, although it still dwarfs in comparison with WeChat with over 80 percent penetration.

While WeChat and QQ are for connecting with friends, Momo is an app for connecting with strangers based on interests and location.  Its closest equivalent in the Western market would be Tinder or Grindr. read more…

China’s Mobile Consumers And The Rise of Chinese M-Commerce

Over half of online sales in China have been done with smartphones making Chinese m-commerce the fastest growing sector of the country’s digital economy.

In China, smartphones are involved in every step of the typical sales funnel – from discovery and research to payment and feedback. As a result, Chinese m-commerce has been undergoing meteoric rise in recent years. read more…

International Education in China

In the last few years, international education in China has been an exceptionally fast growing sector. According to the latest numbers from International School Consultancy (ISC) Group, China is currently in the second place (after UAE) by the number of international schools in the country. Globally, international education is a rapidly growing market where demand far outstrips supply. Between 2009 and 2013, international school enrollment grew by 42% to 3.4 million while the number of schools increased by a third to 6,734. read more…

How WeChat App Is Changing Restaurant Business in China

WeChat app is transforming daily lives of millions of people in China. This is how it helps restaurants to run more efficiently and deliver better value.

Recent proliferation of Western style coffee shops and fancy restaurants gave rise to the new trend of ordering food and drinks with WeChat rather than using traditional menus.

Besides the fact that WeChat app is already installed on practically every smartphone in China, vast majority of users have also connected their accounts to bank cards and use WeChat Pay on regular basis. read more…

Fading Popularity of Trump in China: The End of Obsession

After initial fascination with Trump in China his popularity is quickly declining. Here why the love affair has began in the first place and why it is over.

Leading to US election last November, US president elect Donald Trump has been a fairly popular figure in China. According to the most recent poll before the election, 39 per cent of Chinese preferred to see him as the next US President – a surprisingly large percentage given his relentless China bashing on campaign trail.

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