Chinese Payment Systems Overview: AliPay vs. WeChat Pay vs. Union Pay

Understanding Chinese payment systems is a prerequisite to setting up a successful sales strategy in this market. Here is the overview of the top 3

Infographic: 11.11.2017 – China Shopping Festival in Numbers

This year singles day was another record setting China shopping festival. With every ecommerce operator beating last year’s sales Alibaba was still on top.

China Marketing Alternative: 360 Search PPC Campaign

Baidu isn’t the only choice for China SEM. Thanks to lower CPC, 360 Search PPC campaign offers a cost-effective alternative for China marketers.

How to Setup Live Support for Chinese Website

Having been spoiled by Taobao, China’s online consumers often expect instant live support for Chinese website. Here is how to do it easily and cheaply.

Infographic: Online Behavior of Chinese Millennials

The number of Chinese millennials population already passed 211 million which is 5 times larger than in US. The infographic goes into more details.

Top 10 Most Popular Mobile Apps in China

Mobile apps continue to play central role in Chinese smartphone revolution. Most popular mobile apps in China have been developed by either Tencent or Baidu, two rival tech giants, although other companies are not far behind. Communication, browsing mobile internet,...

The Chinese marketing toolbox

Simply copy-and-pasting strategies from familiar markets to China is not an effective approach. Val Kaplan introduces the tools for Marketing in China.

What Does It Take to Break Into Chinese Market?

A growing internet user base means a smaller world for marketers. How can marketers break into Chinese market? Marketing News spoke with an expert.

Mobile Marketing in China: WeChat Advertising Overview

Marketing on WeChat? Here is the overview of two types of WeChat advertising that can help you reach more users and get more WeChat followers for your brand

WeChat Marketing Checklist: Where Should You Place WeChat QR Code

Scanning WeChat QR code is the primary method for the followers to subscribe to a WeChat account but where should you display it? Here is the checklist.

Our China Blog

Chinese Payment Systems Overview: AliPay vs. WeChat Pay vs. Union Pay

Understanding the ecosystem of Chinese payment systems is a prerequisite to setting up a successful sales strategy in this market. It is also one of the many aspects of Chinese market that is considerably different from what we are familiar with in other markets.

Relying on traditional payment systems such as credit cards or PayPal is simply not going to work in China. In fact, if you are planning to sell anything to Chinese consumers, there are only three viable options. read more…

10 Interesting Facts About China’s Richest Man Jack Ma

Jack Ma, the founder and executive chairman of Alibaba Group, has recently overtaken Wang Jianlin of Dalian Wanda Group as China’s richest man. There are many things that make Jack Ma unique among China’s business elite, such as his humble upbringing and lack of political connections from the start. Also, as opposed to most founders of successful internet and tech companies in China such as XiaoMi (Lei Jun), Tencent (Ma Huateng) or Baidu (Robin Li), Jack Ma never had any technical background or training.

10 interesting facts about Alibaba’s founder Jack Ma read more…

Infographic: 11.11.2017 – China Shopping Festival in Numbers

This year singles day was another record setting China shopping festival. With every ecommerce operator beating last year’s sales, Alibaba was still in the lead.

In the last few years, Chinese Singles’ Day or Guanggun Jie (光棍节) has become the biggest China shopping festival. This is the day when young people celebrate the fact of being single. The date, November 11th (11/11), is chosen because the number “1” resembles a single individual. read more…

How To Test Chinese Website Loading Time And Accessibility

When you are trying to attract more Chinese users to your website, fast loading is one of the key factors affecting the traffic, usability and, ultimately, the conversion rate. Testing your Chinese website loading time is a critical step to take before launching marketing campaign directed at users in China.

Ideally, if your site is hosted in China, the loading time wouldn’t be an issue for a properly designed website. Unfortunately, hosting on Chinese servers requires obtaining ICP license first, which is only available to local companies. In one of the earlier posts, we have already discussed pros and cons or hosting website in Chinaread more…

China Marketing Alternatives: 360 Search SEM

Being the second largest search engine in China, 360 Search is a powerful alternative to Baidu. In fact, 360 Search SEM can become a very effective tool for China marketing strategy.

When considering China SEM strategy, Baidu is usually the one that gets most attention from marketers. It is primarily due to its larger reach – by different accounts, Baidu holds between 60 to 70% of China search engine market. read more…

5 Features of Most Effective China Email Marketing Strategy

Email marketing in China is one of the most cost effective digital channels to reach all types of audience. However, its maximum potential can only be realized if done right from the beginning. Incorporating these five features with your next China email marketing campaign will boost the ROI, make it more measurable and more effective.

The following presentation by Sampi Marketing was presented at Shanghai Entrepreneur organized by Entrepnr this month. read more…

Online Fraud – the Biggest Problem of Chinese Digital Advertising

The main advantage of advertising online vs. traditional channel is that it is more measurable, thus can be made more effective. However, what undermines this efficiency is the proliferation of fraud in the form of “non-human” traffic.

Being a worldwide industry problem, China’s digital advertising market seems to be one of the worst affected ones. Chinese  internet is the second most popular advertising media after television and was estimated at $20 billion by the end of 2013. Unfortunately, advertisers’ losses could account for up to third of that amount, mostly lost to non-human traffic and fraudulent CTR (click through rate). read more…

How to Setup Live Support for Chinese Website

One of the most critical components for a successful conversion of online consumers is being able to communicate with them in real, or almost real time. In this post we are going to look at how to incorporate and use live support for Chinese website.

Chinese online consumers have already been spoiled by near instant customer support on major ecommerce sites. For example, large percentage of shoppers on Taobao would often initiate online chat session with a seller before taking a decision to make a purchase.

Regardless of whether it is a product sold from a website or an online service, Chinese visitors would expect to be able to ask questions and get answers within minutes. read more…

Infographic: Online Behavior of Chinese Millennials

In this post, we’d like to share a new Infographic by Hylink on Chinese Millennials – people born in between early 80s to early 2000. Just it is the case with other countries, Chinese millennials are often described as “digital natives”, having grown up along with the development of new technologies.

What is unique in China’s millennials who are born around 90’s is the their size – 211 million which is already 5 times larger than their US counterparts. Perhaps not surprisingly, they are also glued to their phones – 50% reported checking their cellphones every 15 minutes.

Social media is the main source information for 70% of Chinese millennials and they spend almost twice the time of Americans watching online videos. read more…

Pros and Cons of Hosting a Site in China

Foreign websites that are looking to target Chinese audience are often presented with the dilemma regarding physical location of their server. There is also a lot of conflicting information about whether local hosting is important, as well as to what degree it affects site’s performance and ranking in the search engines.

In this post, I attempt to summarize various pros and cons of having your site hosted in China. read more…

Hosting Website in China: ICP License and Why You May Need It

Did you know that you need a special permit called ICP license in order to host a website in China? Here we explain what it is and whether you need one.

The main benefit of having a website hosted in China is much faster loading time compared to the same site hosted out of the country. There is no question that faster loading speed can benefit your website from both user experience and SEO standpoints. What’s more, there is practically no chance that your site may get blocked in China for simply being unlucky enough to share a server with a blacklisted site (it does happen). read more…

Color Perception Considerations in Marketing Design for Chinese Market

When it comes to design for marketing, does the color perception stays universal across cultures or are there significant differences?

Should marketers adopt cross-cultural approach in marketing communication or attempt to take into account psychological and socio-cultural associations and meanings that different colors convey in various cultures?

Most of the research on color theory has been done in the West and was primarily focused on Western color perceptions. It comes to no surprise that those perceptions differ significantly in the East. read more…

Top 10 Most Popular Mobile Apps in China

Mobile apps continue to play central role in Chinese smartphone revolution. Most popular mobile apps in China have been developed by either Tencent or Baidu, two rival tech giants, although other companies are not far behind.

Communication, browsing mobile internet, listening to music and watching videos are the most common activities of Chinese mobile users. Not surprisingly, companies who traditionally dominated those niches on the internet have also been the leading providers on mobile.

Interestingly enough, not only that there isn’t a single non-Chinese app in the top 10 list, they don’t even make the first 50. In fact, the only foreign app that enjoys some popularity in China is Google’s mobile Chrome browser. read more…

Learn all about China digital marketing here:

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