Online Fraud – the Biggest Problem of Chinese Digital Advertising

Online Fraud – the Biggest Problem of Chinese Digital Advertising

The main advantage of advertising online vs. traditional channel is that it is more measurable, thus can be made more effective. However, what undermines this efficiency is the proliferation of fraud in the form of “non-human” traffic. Being a worldwide...
What You Need to Know About Chinese Online Payment Systems

What You Need to Know About Chinese Online Payment Systems

Chinese online payment systems market is already a remarkably well developed industry, especially considering its relatively late start. With ecommerce annual growth rate at around 20%, Chinese online payment systems serve as a one of the most important technological...
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