5 Unique Taobao App Features That Boost Sales On Mobile

5 Unique Taobao App Features That Boost Sales On Mobile

Over half of the sales on China’s largest ecommerce platform, Taobao, are going through its mobile app. Browsing through Taobao products on a smartphone has become one of the most popular past times of Chinese mobile users after using WeChat. Here are the five...
Why O2O in China Keeps Growing

Why O2O in China Keeps Growing

O2O, which stands for Online to Offline (or, sometimes Offline to Online) has been one of the hottest topics in marketing in the last couple of years. It has been identified as a trillion dollar opportunity by TechCrunch as well called the industry’s stupidest...
From WeChat App to WeChat Bot

From WeChat App to WeChat Bot

Almost every smartphone in China has now WeChat app installed. Tencent, the company beyond this hugely successful product, continues packing it with more functionality with every new release. Besides of being a powerful marketing tool for companies, WeChat app has...
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