Online Fraud – the Biggest Problem of Chinese Digital Advertising

Online Fraud – the Biggest Problem of Chinese Digital Advertising

The main advantage of advertising online vs. traditional channel is that it is more measurable, thus can be made more effective. However, what undermines this efficiency is the proliferation of fraud in the form of “non-human” traffic. Being a worldwide...
Chinese B2B Ecommerce: Selling to Businesses Online

Chinese B2B Ecommerce: Selling to Businesses Online

More businesses in China are increasingly moving their procurement online. Particularly, when it comes to buying office supplies and appliances, Chinese B2B ecommerce space has grown significantly in the last couple of years. In 2015, this segment of ecommerce is...
Localizing web presence for China: Website Translation to Chinese

Localizing web presence for China: Website Translation to Chinese

One of the most important aspects of website localization for Chinese market is website translation to Chinese. Investing in a qualified translation of a website can hardly be underestimated. Poorly translated site is not only an off-putting one to visitors, it also...
China Digital Advertising Market: Infographic

China Digital Advertising Market: Infographic

In this week post, we are sharing the latest infographic by Sampi Marketing reflecting the state of China digital advertising market. In the last 3 years, online advertising revenues in China have been growing at the rate of about 40% on year to year basis and show no...
3 Key Points for a Successful Digital Communication in China

3 Key Points for a Successful Digital Communication in China

The Chinese consumer landscape is changing fast. Companies must adapt quickly to keep up. This article focuses on the 3 key points that require your attention and lead to a successful digital communication in China. To this end, the understanding of brand building...
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