Basics of China Keyword Research: Measuring Search Trends

Basics of China Keyword Research: Measuring Search Trends

One of the foundations of successful online strategy in any market is keyword research and China is no exception. Since the familiar tools such as Google keyword planner are irrelevant here, China keyword research must be done with the local equivalents. All of the...
Basics of China Keyword Research: WeChat Index

Basics of China Keyword Research: WeChat Index

WeChat Index Tutorial According to the most recent data, WeChat has passed a milestone of a billion users which puts it far ahead of any other Chinese social media platform. Measuring trends on such an enormous network could potentially bring the most statistically...
Basics of China Keyword Research: Weibo Index

Basics of China Keyword Research: Weibo Index

Weibo Index Tutorial In terms of monthly users, Weibo is the second largest Chinese social media platform after WeChat. However, unlike WeChat, it is still primarily PC based. Weibo is one of the most powerful marketing tools in China offering wide range of...
Basics of China Keyword Research: Qihoo Index

Basics of China Keyword Research: Qihoo Index

Qihoo (360 Search) Index Tutorial Qihoo, also known as 360Search and So.com, is the second largest Chinese search engine. By various estimates, it holds between 15 to 25% of the search market share and is fairly popular among younger users. It is also often noted that...
Basics of China Keyword Research: Baidu Index

Basics of China Keyword Research: Baidu Index

Baidu Index Tutorial Being the largest search engine in China, Baidu keyword research should be the one to start with. Currently, Baidu offers Baidu Index tool that is free for Baidu advertising accounts, offering some basic information to users. Here is an example of...

Subscribe To Our Newsletter

Want to stay up to date on the state of marketing in China? 

Join our mailing list to receive the latest news and updates from our team.

You have Successfully Subscribed!

Pin It on Pinterest

Google+