What Does It Take to Break Into Chinese Market?

What Does It Take to Break Into Chinese Market?

This article was first published by Hal Conick of American Marketing Association (AMA.org).  A growing internet user base means a smaller world for marketers. How can marketers break into markets like Japan, China and Germany? Marketing News spoke with experts from...
Chinese Social Media Marketing Update: New Weibo KOL Posting Rules

Chinese Social Media Marketing Update: New Weibo KOL Posting Rules

Using KOL (key opinion leaders) has been one of the most effective social media marketing strategies in China. In this blog we have covered extensively the ways WeChat or Weibo KOL can be found, vetted and engaged to promote brands in various social media channels,...
Chinese Programmatic Ads: 6 Most Common Types of Ad Fraud in China

Chinese Programmatic Ads: 6 Most Common Types of Ad Fraud in China

In a relatively underdeveloped Chinese ad tech market (see our previous post), ad fraud in China remains a serious problem, costing millions of dollars to advertisers. While it is, undoubtedly, a global phenomenon, for the reasons we discussed earlier, Chinese...
China Programmatic Ads: Why Chinese Ad Tech Is Still Behind the West

China Programmatic Ads: Why Chinese Ad Tech Is Still Behind the West

When it comes to digital marketing, in recent years, Chinese tech companies have been on the forefront of innovation. Unfortunately, Chinese ad tech that deals with programmatic ads still remains far less developed. Although, Baidu, Alibaba and Tencent, collectively...
Looking for love in China? The List of 6 Most Popular Chinese Dating Apps

Looking for love in China? The List of 6 Most Popular Chinese Dating Apps

Online dating in China has never been bigger and Chinese dating apps are where the action is. Looking for a lifetime partner, casual date, romantic dinner or a quick hook up – rest assured that there is an app for it in China, although it isn’t the one you are...
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