China’s Mobile Consumers And The Rise of Chinese M-Commerce

China’s Mobile Consumers And The Rise of Chinese M-Commerce

Over half of online sales in China have been done with smartphones making Chinese m-commerce the fastest growing sector of the country’s digital economy. In China, smartphones are involved in every step of the typical sales funnel – from discovery and...
How WeChat App Is Changing Restaurant Business in China

How WeChat App Is Changing Restaurant Business in China

WeChat app is transforming daily lives of millions of people in China. This is how it helps restaurants to run more efficiently and deliver better value. Recent proliferation of Western style coffee shops and fancy restaurants gave rise to the new trend of ordering...
5 Unique Taobao App Features That Boost Sales On Mobile

5 Unique Taobao App Features That Boost Sales On Mobile

Over half of the sales on China’s largest ecommerce platform, Taobao, are going through its mobile app. Browsing through Taobao products on a smartphone has become one of the most popular past times of Chinese mobile users after using WeChat. Here are the five...
Marketing On Sina Weibo

Marketing On Sina Weibo

Despite loosing large number of users to other networks, primarily to WeChat, Sina Weibo remains the second largest Chinese social platform. It is also undergoing gradual evolution which helps the network to stay relevant. Here we are going to look at the...
Prospects of Facebook Marketing in China

Prospects of Facebook Marketing in China

As almost everyone knows, one of the unique features of Chinese digital marketing landscape compared to the rest of the world is seeming irrelevance of Facebook, one of the world’s largest digital advertisers. As a result, Facebook marketing in China isn’t a...
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