Basics of China Keyword Research: Qihoo Index

Basics of China Keyword Research: Qihoo Index

Qihoo Index Tutorial Qihoo, also known as 360Search and So.com, is the second largest Chinese search engine. By various estimates, it holds between 15 to 25% of the search market share and is fairly popular among younger users. It is also often noted that Qihoo search...
Basics of China Keyword Research: Baidu Index

Basics of China Keyword Research: Baidu Index

Baidu Index Tutorial Being the largest search engine in China, Baidu keyword research should be the one to start with. Currently, Baidu offers Baidu Index tool that is free for Baidu advertising accounts, offering some basic information to users. Here is an example of...
Prospects of Facebook Marketing in China

Prospects of Facebook Marketing in China

As almost everyone knows, one of the unique features of Chinese digital marketing landscape compared to the rest of the world is seeming irrelevance of Facebook, one of the world’s largest digital advertisers. As a result, Facebook marketing in China isn’t a...
Email Marketing Campaign in China, Part 2: Best Practices for Content Creation

Email Marketing Campaign in China, Part 2: Best Practices for Content Creation

Last week we looked at design rules for effective email marketing campaign in China. This time we are going to look into content. Obviously, the content of an email marketing campaign in China is just as critical as its graphics and structure. Therefore, it is...
Chinese EDM Checklist, Part 1: Designing Emails That Work in China

Chinese EDM Checklist, Part 1: Designing Emails That Work in China

When it comes to designing an email for Chinese EDM campaign, there are few rules to keep in mind. Let’s have a closer look at the main design elements of an email template. Main design elements to use with Chinese EDM campaign Images The best eye catching email...
Email Marketing: Engagement Metrics And Email Deliverability in China

Email Marketing: Engagement Metrics And Email Deliverability in China

It’s been a while since email services provided by Google, Microsoft and others started affecting email sender’s deliverability by looking at recipient’s activity. Depending on your recipient’s interaction with your emails, the email deliverability in China can be...
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