Infographic: 11.11.2017 – China Shopping Festival in Numbers

Infographic: 11.11.2017 – China Shopping Festival in Numbers

This year singles day was another record setting China shopping festival. With every ecommerce operator beating last year’s sales, Alibaba was still in the lead. In the last few years, Chinese Singles’ Day or Guanggun Jie (光棍节) has become the biggest China...
Online Fraud – the Biggest Problem of Chinese Digital Advertising

Online Fraud – the Biggest Problem of Chinese Digital Advertising

The main advantage of advertising online vs. traditional channel is that it is more measurable, thus can be made more effective. However, what undermines this efficiency is the proliferation of fraud in the form of “non-human” traffic. Being a worldwide...
Pros and Cons of Hosting a Site in China

Pros and Cons of Hosting a Site in China

Foreign websites that are looking to target Chinese audience are often presented with the dilemma regarding physical location of their server. There is also a lot of conflicting information about whether local hosting is important, as well as to what degree it affects...
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