by Editor | Aug 2, 2023 | B2B Marketing in China, Business in China, China Business News, China market research, Featured, Market Research in China, SEM in China
Understanding China B2B marketing environment is the key to success in the market which is often described and the “world factory”, producing every product imaginable. Here are the 12 Q&As on this topic that we have consolidated for our B2B clients. Here are some...
by Editorial Team | Jun 21, 2023 | Business in China, China Business News, Chinese Website, Web Design in China
When it comes to design for marketing, does the color perception stays universal across cultures or are there significant differences? Should marketers adopt cross-cultural approach in marketing communication or attempt to take into account psychological and...
by Editorial Team | May 3, 2023 | B2B Marketing in China, Business in China, China Business News, China E-mail Marketing, China Marketing Channels, Chinese Website, Social Media Marketing in China
This post continues on the topic of the most efficient ways to communicate with Chinese businesses. In the first part, we’ve discussed the role of trade shows, exhibitions and conferences. In the second part we are going to look at each of the remaining...
by Editorial Team | Apr 19, 2023 | B2B Marketing in China, Business in China, China Business News, China Marketing Channels
What are the most efficient ways to communicate with Chinese companies from the seller’s point of view? The answer to this question depends on what type of product or service you are selling and at what stage of the sales process you are. Making an initial...
by Editor | May 11, 2022 | Business in China, China Business News, China Ecommerce, China Marketing Channels, China mobile marketing, China technology, Market Research in China, Mobile Marketing in China, O2O Marketing
O2O, which stands for Online to Offline (or, sometimes Offline to Online) has been one of the hottest topics in marketing in the last couple of years. It has been identified as a trillion dollar opportunity by TechCrunch as well called the industry’s...
by Editorial Team | May 20, 2020 | B2B Marketing in China, Business in China, China Business News, Selling in China
Selling to Chinese businesses can be a daunting task, especially for a Western company which is not experienced enough in operating locally and expecting Chinese following the decision making process that is common in North America or Europe. One of the principal...
