Infographic: 11.11.2017 – China Shopping Festival in Numbers

Infographic: 11.11.2017 – China Shopping Festival in Numbers

This year singles day was another record setting China shopping festival. With every ecommerce operator beating last year’s sales, Alibaba was still in the lead. In the last few years, Chinese Singles’ Day or Guanggun Jie (光棍节) has become the biggest China...
What Does It Take to Break Into Chinese Market?

What Does It Take to Break Into Chinese Market?

This article was first published by Hal Conick of American Marketing Association (AMA.org).  A growing internet user base means a smaller world for marketers. How can marketers break into markets like Japan, China and Germany? Marketing News spoke with experts from...
China Sharing Economy: Six Most Innovative Services

China Sharing Economy: Six Most Innovative Services

The concept of sharing services didn’t originate in China, but, in recent years, Chinese are increasingly embracing many concepts of sharing economy. Several innovative startups have been on the forefront of  China sharing economy with some achieving major success in...
Basics of China Keyword Research: WeChat Index

Basics of China Keyword Research: WeChat Index

WeChat Index Tutorial According to the most recent data, WeChat is approaching 900 million monthly users which puts it far ahead of any other Chinese social media platform. Measuring trends on such an enormous network could potentially bring the most statistically...
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