Live Streaming in China and the Rise of New Type of KOLs

Live Streaming in China and the Rise of New Type of KOLs

In 2016, live streaming in China has been reshaping the ways people use mobile internet becoming the latest craze in the country. The phenomenon has also given rise to a new type of live-streamer KOLs (key opinion leaders). According to China Internet Network...
Momo, More Than Just Another Chinese Social Network App

Momo, More Than Just Another Chinese Social Network App

Momo, a popular Chinese mobile social app, that went public in NASDAQ at the end of 2014, has been steadily gaining in popularity. Although it is no rival to WeChat by any measure, it is the third largest fully mobile app after WeChat and QQ. It has achieved 2.5...
China’s Mobile Consumers And The Rise of Chinese M-Commerce

China’s Mobile Consumers And The Rise of Chinese M-Commerce

Over half of online sales in China have been done with smartphones making Chinese m-commerce the fastest growing sector of the country’s digital economy. In China, smartphones are involved in every step of the typical sales funnel – from discovery and...
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