Using Google Postmaster Tools to Monitor and Improve Your Email Campaign Results

Using Google Postmaster Tools to Monitor and Improve Your Email Campaign Results

Last year in July Google launched Postmaster Tools for domain reputation understanding. During the past year these tools have been upgraded and also Google anti-spam algorithms (let’s call it also Google A.I.) have become more powerful. Now email senders should pay...
Email Marketing: Engagement Metrics And Email Deliverability in China

Email Marketing: Engagement Metrics And Email Deliverability in China

It’s been a while since email services provided by Google, Microsoft and others started affecting email sender’s deliverability by looking at recipient’s activity. Depending on your recipient’s interaction with your emails, the email deliverability in China can be...
What Affects Email Delivery in China? Part 2

What Affects Email Delivery in China? Part 2

I’m continuing with how to avoid email delivery mistakes and improve your campaign delivery results. In the article What Affects Email Delivery in China? Part 1, you were able to read about spam filters, anti-spam policy and spam traps. Let’s move on with in-time...
What Affects Email Delivery in China? Part 1

What Affects Email Delivery in China? Part 1

There are many email marketing platforms to choose from that are effective and inexpensive. However, when it comes to Chinese market, the choice remains fairly limited. All the most well-known email marketing platforms in the West, such as MailChimp...
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